Saturday, 28 October 2017

Wireless charging company known as PowerbyProxi bought by Apple



Apple has acquired PowerbyProxi, a company that makes wireless charging devices . Remember the recently released iPhone 8 Plus and iPhone X comes with wireless charging technology and now the Cupertino company has acquired a New Zealand company named PowerbyProxi that focus only on designing wireless power products for consumers and industry.


Though Apple left it late to join the wireless technology trends as Android already boast of phones with wireless charging like Samsung Galaxy Note 8 , LG G6, Moto Z Play and so on. But I believe this acquisition is expected to bring more wireless products with the Apple logo, including a large pad that can support up to 150 watts through non-metallic material.

According to Jake Saunders of ABI Research, consumers will get attracted to multi-device chargers, instead of the conventional single-device pads. This means an Apple Watch, iPhone and AirPod charging case batteries could be topped up at the same time.


The company in question PowerbyProxi was founded recently in 2007 after Samsung invested $4 million in the company in 2013. Now it will “continue its growth in Auckland and contribute to the great innovation in wireless charging”, according to a statement from the company founder and CEO Fady Mishriki.


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